Leaders often join member associations and councils. Organizations also invest in sponsorships expecting visibility and influence. In reality, these environments don’t create outcomes—only the potential for them
That potential for pay-to-play opportunities is only realized when these platforms are strategically activated through high-impact moments like speaking engagements, leadership roles, and curated interactions.
In this workshop, you will learn how to approach your CEO’s memberships, partnerships, and speaking opportunities as a connected system for building visibility and influence. We will focus on how to position your CEO within these environments, how to maximize the value of speaking engagements and in-room opportunities, and how to extend their impact beyond a single event or meeting.
How to identify and prioritize the right speaking opportunities for your CEO
How to structure a talk that positions your CEO as a true thought leader
How to go beyond just sponsorships and approach partnerships as strategic visibility platforms
How to turn one event into multiple content and business development opportunities
A targeted list of speaking opportunities aligned to business goals
A clear executive talk outline built around a strong POV
A partnership strategy framework tied to visibility and growth
A simple plan to extend the value of every speaking engagement
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These workshops are designed for today’s AI-enabled environment. While AI tools can accelerate content creation, the ability to define a clear point of view, structure ideas, and build credibility still requires human judgment and communications expertise. The frameworks you’ll learn in this workshop are not designed to replace the thinking behind it, but to help you use AI more effectively. |
Live 90-minute Zoom session (Friday, March 26 at 12:00 PM ET)
Interactive exercises and live discussion with the instructor and peers
Free resources and templates included
Flexible attendance: join live or watch the full session on demand at your convenience
Cohort size is intentionally limited (typically 10-15 participants) to support meaningful interaction
Friday, April 9, 2027 at 12:00 PM EDT
A 90-minute live workshop for corporate communicators who need to write and refine CEO messaging that is clear, credible, and actually sounds like the leader behind it.
A 3-week live online Lab for communications professionals responsible for building executive authority, industry visibility, and long-term influence.
