About This Workshop

Leaders often join member associations and councils. Organizations also invest in sponsorships expecting visibility and influence. In reality, these environments don’t create outcomes—only the potential for them.

That potential for pay-to-play opportunities is only realized when these platforms are strategically activated through high-impact moments like speaking engagements, leadership roles, and curated interactions. In this workshop, you will learn how to approach your CEO’s memberships, partnerships, and speaking opportunities as a connected system for building visibility and influence. We will focus on how to position your CEO within these environments, how to maximize the value of speaking engagements and in-room opportunities, and how to extend their impact beyond a single event or meeting.
Reserve Your Spot

Your CEO is getting invited to speak and your company is investing in partnerships. Yet very little of it turns into real impact.

  • Speaking engagements aren’t tied to business outcomes

  • Opportunities are reactive instead of strategic

  • Partnerships deliver visibility, but not influence

This workshop shows you how to fix that immediately.

What You'll Learn

  • How to identify and prioritize the right speaking opportunities for your CEO

  • How to structure a talk that positions your CEO as a true thought leader

  • How to go beyond just sponsorships and approach partnerships as strategic visibility platforms

  • How to turn one event into multiple content and business development opportunities

A Note on AI in Communications


These workshops are designed for today’s AI-enabled environment. While AI tools can accelerate content creation, the ability to define a clear point of view, structure ideas, and build credibility still requires human judgment and communications expertise. The frameworks you’ll learn in this workshop are not designed to replace the thinking behind it, but to help you use AI more effectively.

What You'll Walk Away With

  • A targeted list of speaking opportunities aligned to business goals

  • A clear executive talk outline built around a strong POV

  • A partnership strategy framework tied to visibility and growth

  • A simple plan to extend the value of every speaking engagement

Who This Is For

  • Corporate communications leaders

  • PR and executive communications professionals

  • Marketing leaders supporting CEOs

Our Zoom Session Starts in

Friday, May 8, 2026 at 12:00 PM EDT

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Reserve Your Spot

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