The Communications Board Learning Center

With just a few days left until Google Analytics Universal Analytics (UA) officially sunsets at the beginning of July, there are still many misconceptions among marketers and communicators on how this change impacts their work. Despite Google announcing the migration to Google Analytics 4 (GA4) a year ago, many organizations have not yet grasped the scale of the changes that impact website tracking, campaign measurement, and Google Ads.

First introduced in 2005, the upcoming migration of Google Analytics is perhaps the platform's biggest ever change on how users leverage its data. As the world transitions to a privacy-focused environment, historical data for your organization could be lost and the campaign metrics reports you run for clients will look significantly different.

Watch this webinar to learn what you need to know to be prepared for this transition. What can you do right now to prepare your communications team, secure your historical data, and ensure your campaign tracking does not lose a beat during the transition to GA4. Hear how organizations are already planning for how to utilize GA4's privacy-first tracking and AI-powered predictive analytics features.