Course Description

Looking to gain a Board of Directors seat? Increase opportunities to be a sought-after speaker? Improve your brand presence online or position yourself as an expert to be invited as a reference for books, articles, or publications? The process of reputation management starts with identifying your Executive Brand and ends with the creation of a story that thoughtfully and strategically positions you as a trusted advisor and leader.
In this micro-course, learn from PRSA award-winning communicator, Samantha Carroll, as she shares how to use storytelling principles to create well-understood, impactful communications that build your reputation and can afford you with greater opportunities to expand your brand. Walk away with concrete strategies to develop more focused language that can be used for social media, outreach, public relations, and more!
In this course, we will cover how to boost credibility and increase industry presence. It will provide insight into which social media platforms your CEO communications should focus on and which should be left out of your personal branding strategy. Finally, this course will cover leveraging partnerships to secure speaking engagements and influential, high-profile positions within your industry.
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In this course we will cover:

  • How to define the values of your executive brand

  • Strategies to grow your executive brand visibility

  • Ways to connect your values to your professional experience

  • How to tell your personal story to sell your executive brand story

  • Real-world examples to help you craft and executive brand

Learn how to use storytelling principles to build your brand reputation

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Course Outline

    1. Welcome to your new course!

    2. Brief Course Description

    3. Brand Storytelling Strategies

    4. Tips & Strategies

    5. Takeaways

    6. Assessment

TELL YOUR EXECUTIVE STORY

  • $99.00

Learn concrete strategies to develop focused language for social media, outreach, public relations, and more!

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Instructor

Samantha Carrol, MBA

Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for mature and growth-stage clients and specializes in the healthcare, advocacy, and education sectors. She has advised organizations to increase brand awareness and understanding and position themselves as industry leaders. Samantha has been a Featured Expert on Catalant, a Series Writer for Bloomberg BusinessWeek’s MBA Journal, and created curriculum content for The George Washington University Center for Entrepreneurial Excellence and Center for Integrative Medicine (on behalf of the mindfulness program). In 2023, she led Once Upon A Brand to win a Public Relations Society of America Pepperpot Award for excellence in Executive Communications. She has been an invited Speaker at Georgetown University McDonough School of Business, where she also obtained her MBA and speaks on the topics of brand strategy, communications, and stakeholder relations.