Course Description

In today's rapidly evolving media landscape, CEOs and other C-suite executives must manage their perception among their organization’s stakeholders. An executive’s persona is connected to business growth, so their communications teams must harness the power of personal branding. To become a CEO thought leader and industry influencer, executives must learn to leverage their expertise to win the attention of others. Properly using an executive’s knowledge and reputation in specific areas can lead to more social media followers, speaking invites, and visitors to the organization’s website. This course will present why it is essential for your executives to be influencers in your sector. Additionally, it will lay out the steps for determining your CEO’s area of expertise. This course will give you an overview of executive influencing so you know where to begin.
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This course will cover:

  • How the image and brand of a CEO are drivers of company value, investment, and stakeholder sentiment.

  • Strategies for building a solid personal brand for your CEO.

  • The top-performing online content for influencer campaigns and thought leaders.

  • Ways to determine a niche area of expertise and develop an appealing point of view for an executive’s thought leadership content.

Learn to create a domain of expertise and establish your CEO's brand

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Course Outline

    1. Welcome to your new course!

    2. Brief Course Description

    3. Establishing a CEO Brand

    4. Creating a Domain of Expertise

    5. Tips & Strategies

    6. Takeaways

    7. Assessment

Course Details

  • $159.00
  • 7 lessons

Learn to create a domain of expertise and establish your CEO's brand

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Instructor

Instructor Robert Krueger

Robert is a senior executive and corporate communications professional with expertise in CEO branding. Over the course of his career, he has served as the Director of Communications and an Associate Principal for Stantec, the Global Lead for Partnership Communications and Executive Communications Manager for Gensler, and a Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC.