Course Description
In today's rapidly evolving media landscape, CEOs and other C-suite executives must manage their perception among their organization’s stakeholders. An executive’s persona is connected to business growth, so their communications teams must harness the power of personal branding.
To become a CEO thought leader and industry influencer, executives must learn to leverage their expertise to win the attention of others. Properly using an executive’s knowledge and reputation in specific areas can lead to more social media followers, speaking invites, and visitors to the organization’s website.
This course will present why it is essential for your executives to be influencers in your sector. Additionally, it will lay out the steps for determining your CEO’s area of expertise. This course will give you an overview of executive influencing so you know where to begin.
This course will cover:
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How the image and brand of a CEO are drivers of company value, investment, and stakeholder sentiment.
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Strategies for building a solid personal brand for your CEO.
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The top-performing online content for influencer campaigns and thought leaders.
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Ways to determine a niche area of expertise and develop an appealing point of view for an executive’s thought leadership content.
Learn to create a domain of expertise and establish your CEO's brand
Course Outline
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Welcome to your new course!
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Brief Course Description
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Establishing a CEO Brand
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Creating a Domain of Expertise
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Tips & Strategies
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Takeaways
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Assessment
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Course Details
- $159.00
- 7 lessons
Learn to create a domain of expertise and establish your CEO's brand
Instructor
Robert Krueger
Instructor
Robert is the Director of Communications and an Associate Principal for Page, a multidisciplinary design, architecture and engineering firm with 21 offices and nearly 1,500 staff in the U.S. and abroad. Prior to joining Page, he served as the Global Lead for Partnership Communications and Executive Communications Manager for Gensler, the world’s largest architecture and design firm, working with the Co-CEOs and senior leaders to maximize business and mission impact with its strategic partnerships. Earlier, Robert was the Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert is also a previous President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.