Course Description
With a very competitive digital environment, it has become harder to stand out from the rest of the crowd. Thought leadership can provide credibility and visibility for your offering.
Anyone can create hot takes on social media, but the most successful ones utilize other tactics for their personal brand. Educational programs and courses are a proven approach for conveying the full depth of your CEO’s expertise. With the rise of digital courses, this medium offers greater reach and visibility for your executive’s messages.
Additionally, whether you are an organizational brand or a personal one, original research is arguably the most trusted form of thought leadership content. However many executives and their communications need help figuring out where to start producing original research.
This course will cover:
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How original research is influential with B2B decision-makers
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Why quality original research helps a CEO’s company with business development
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Ways you can secure educational program opportunities for your company’s leadership
Learn strategies to increase your CEO's and executives' thought leadership
Course Outline
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Welcome to your new course!
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Brief Course Description
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Original Research
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Educating Others
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CEO as Instructor
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Tips & Strategies
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Takeaways
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Assessment
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Course Details
- $159.00
- 8 lessons
Learn strategies to increase your CEO's and executives' thought leadership
Instructor
Robert Krueger
Instructor
Robert is the Director of Communications and an Associate Principal for Page, a multidisciplinary design, architecture and engineering firm with 21 offices and nearly 1,500 staff in the U.S. and abroad. Prior to joining Page, he served as the Global Lead for Partnership Communications and Executive Communications Manager for Gensler, the world’s largest architecture and design firm, working with the Co-CEOs and senior leaders to maximize business and mission impact with its strategic partnerships. Earlier, Robert was the Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert is also a previous President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.