Course Description

With a very competitive digital environment, it has become harder to stand out from the rest of the crowd. Thought leadership can provide credibility and visibility for your offering. Anyone can create hot takes on social media, but the most successful ones utilize other tactics for their personal brand. Educational programs and courses are a proven approach for conveying the full depth of your CEO’s expertise. With the rise of digital courses, this medium offers greater reach and visibility for your executive’s messages. Additionally, whether you are an organizational brand or a personal one, original research is arguably the most trusted form of thought leadership content. However many executives and their communications need help figuring out where to start producing original research.
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This course will cover:

  • How original research is influential with B2B decision-makers

  • Why quality original research helps a CEO’s company with business development

  • Ways you can secure educational program opportunities for your company’s leadership

Learn strategies to increase your CEO's and executives' thought leadership

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Course Outline

    1. Welcome to your new course!

    2. Brief Course Description

    3. Original Research

    4. Educating Others

    5. CEO as Instructor

    6. Tips & Strategies

    7. Takeaways

    8. Assessment

Course Details

  • $159.00
  • 8 lessons

Learn strategies to increase your CEO's and executives' thought leadership

ENROLL TODAY

Instructor

Instructor Robert Krueger

Robert is a senior executive and corporate communications professional with expertise in CEO branding. Over the course of his career, he has served as the Director of Communications and an Associate Principal for Stantec, the Global Lead for Partnership Communications and Executive Communications Manager for Gensler, and a Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC.