Course Description

Many executives still struggle to connect digitally with their stakeholders in ways that clearly and authentically communicate the brand essence. They are challenged to develop messaging and content that gives their target audience a reason to follow and engage with them. Those aspiring to become industry thought leaders, or influencers, falsely believe they can convince people to engage by only telling them. If you want to elevate your executive’s online, you must have an original point of view and master the basics of content creation, marketing, and digital presence. In this course, we will walk you through the steps to establishing, maintaining, and evolving your CEO’s digital presence with authenticity by defining your executive’s brand point of view (POV).
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This course will cover:

  • Insights into the influencer industry from both the influencer and stakeholder’s perspective.

  • What to consider when developing a compelling POV for your CEO.

  • The basics of how influencers can take control of their presence in newsletters and search engines.

  • Ways to create authentic connections that go beyond the digital space.

  • What people of your target audience really look for when wanting to follow Influencers.

Learn how to define your executive’s brand point of view to increase your CEO’s digital presence with authenticity

ENROLL NOW

Course Outline

    1. Welcome to your new course!

    2. Brief Course Description

    3. Brand POV

    4. Digital Presence

    5. Boosting SEO with Email Newsletters

    6. Tips & Strategies

    7. Takeaways

    8. Assessment

Course Details

  • $159.00
  • 8 lessons

Learn how to define your executive’s brand point of view to increase your CEO’s digital presence with authenticity

ENROLL TODAY

Instructor

Instructor Robert Krueger

Robert is a senior executive and corporate communications professional with expertise in CEO branding. Over the course of his career, he has served as the Director of Communications and an Associate Principal for Stantec, the Global Lead for Partnership Communications and Executive Communications Manager for Gensler, and a Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC.