Course Description

Many executives still struggle to connect digitally with their stakeholders in ways that clearly and authentically communicate the brand essence. They are challenged to develop messaging and content that gives their target audience a reason to follow and engage with them. Those aspiring to become industry thought leaders, or influencers, falsely believe they can convince people to engage by only telling them. If you want to elevate your executive’s online, you must have an original point of view and master the basics of content creation, marketing, and digital presence. In this course, we will walk you through the steps to establishing, maintaining, and evolving your CEO’s digital presence with authenticity by defining your executive’s brand point of view (POV).
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This course will cover:

  • Insights into the influencer industry from both the influencer and stakeholder’s perspective.

  • What to consider when developing a compelling POV for your CEO.

  • The basics of how influencers can take control of their presence in newsletters and search engines.

  • Ways to create authentic connections that go beyond the digital space.

  • What people of your target audience really look for when wanting to follow Influencers.

Learn how to define your executive’s brand point of view to increase your CEO’s digital presence with authenticity

ENROLL NOW

Course Outline

    1. Welcome to your new course!

    2. Brief Course Description

    3. Brand POV

    4. Digital Presence

    5. Boosting SEO with Email Newsletters

    6. Tips & Strategies

    7. Takeaways

    8. Assessment

Course Details

  • $159.00
  • 8 lessons

Learn how to define your executive’s brand point of view to increase your CEO’s digital presence with authenticity

ENROLL TODAY

Instructor

Robert Krueger

Instructor

Robert is the Director of Communications and an Associate Principal for Page, a multidisciplinary design, architecture and engineering firm with 21 offices and nearly 1,500 staff in the U.S. and abroad. Prior to joining Page, he served as the Global Lead for Partnership Communications and Executive Communications Manager for Gensler, the world’s largest architecture and design firm, working with the Co-CEOs and senior leaders to maximize business and mission impact with its strategic partnerships. Earlier, Robert was the Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert is also a previous President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.