Course Description
Most communications experts offer the same strategy for turning your CEO into a thought leader. But a one-size-fits-all approach might be too generic for your executive, especially if your company’s sector is primarily B2B.
In this course, we will cover how to boost credibility and increase industry presence. It will provide insight into which social media platforms your CEO communications should focus on and which should be left out of your personal branding strategy.
Finally, this course will cover leveraging partnerships to secure speaking engagements and influential, high-profile positions within your industry.
In this course we will cover:
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Why decision-makers pay attention to thought leadership and its applicability to helping them solve their business challenges.
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Ways CEO communications teams should really be using social media platforms.
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Which current social media channels are the most effective for your CEO branding plan, and how should they be incorporated into your CEO communication toolkit.
Learn strategies to boost your CEO's credibility and industry presence
Course Outline
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Welcome to your new course!
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Brief Course Description
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Increasing Credibility
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Industry Presence
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Tips & Strategies
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Takeaways
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Assessment
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Course Details
- $159.00
- 7 lessons
Learn strategies to boost your CEO's credibility and industry presence
Instructor
Robert Krueger
Instructor
Robert is the Director of Communications and an Associate Principal for Page, a multidisciplinary design, architecture and engineering firm with 21 offices and nearly 1,500 staff in the U.S. and abroad. Prior to joining Page, he served as the Global Lead for Partnership Communications and Executive Communications Manager for Gensler, the world’s largest architecture and design firm, working with the Co-CEOs and senior leaders to maximize business and mission impact with its strategic partnerships. Earlier, Robert was the Senior Director of Public Relations and Social Media at the Urban Land Institute global headquarters in Washington, DC. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert is also a previous President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.