About this webinar

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment. 

In this engaging Integrate Online session, presented by WVU's Reed College of Media Online Programs in partnership with The Communications Board, we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies, and technologies set to redefine the marketing landscape in the upcoming year. 

You will be ready for what is next in marketing for 2024. Don’t miss this discussion, led by Bonnie Harris, who will share her insights from working with clients across the United States, along with panelists Hugo Pérez, CMO at ZENB US, who is an expert at brand storytelling, and Emily Zeknois, who specializes in marketing, media, and technology on the Buy-Side Advisory team at Barney.

 

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